The retailing mix consists of six Ps: the four Ps of the marketing mix (product, promotion, place, and price) plus presentation and personnel (see Exhibit 14.2). The combination of the six Ps projects a store's (or website's) image and influences customers' perceptions. Select a retailer that you often shop at. Describe their retail mix and how it is different from thlyeir competitors and then answer the following: 1. What do they do better, and worse than their main competition? 2. Does this mix support your perception of what their competitive advantage is? 3. If you were to open a competitor to this company, what would you do differently