The robotic vacuum market is a subset of the broader consumer robotics sector. The global consumer robotic market is very highly competitive due to the participation of many well- diversified regional and international players in the industry. Moreover, this growing market is attracting new and innovative players in the market which further increases the competitive rivalry. As the variety of model choices increases and lower-priced options become widely available, more and more households are adopting a variety of household robotic products. This creates a positive cycle in that as more people become more comfortable with automation and robotics in the home, the barriers of hesitancy and negative emotional reactions to robots will decrease in society. As the adoption of digitally-interconnected appliance and mobile devices increases in all the World's developed economies, people are more comfortable with such networked systems and controls. Concerns over data privacy and security, however, remain present. HOUSEHOLD ROBOTS MARKET, BY REGION [USD BILLION)