The Role of Influencer in Marketing

1a: Influencers Introducing Brands

Briefly provide a thorough and detailed description of an experience (or the experience of someone ) with a brand that was introduced by an influencer, including a description of the brand, the product or service, and the influencer.

1b: Effectiveness of Influencer Promotion

• provides a thorough and detailed appraisal of the effectiveness of this influencer in promoting the brand. For example, did they persuade you (or someone you know) toward the brand, or did they have the opposite effect? 

1c: Initial Post—Benefits of Influencer Marketing

provides a thorough and detailed identification of two to three benefits of influencer marketing compared to other forms of marketing.

1d: Initial Post—Risks of Influencer Collaborations

provides a thorough and detailed identification of one or more risks a brand might face by collaborating with an influencer, including a real-world example of at least one of these risks being realized.