The role of strategy in success. Robert M. Grant stated in the Chapter 1 of his handbook "Contemporary Strategy Analysis". that the four determinants of a successful strategy are: Long-term, simple and agreed objectives - Profound understanding of the competitive environment - Objective appraisal of resources - Effective implementation of the strategy. The subject is about Coca-Cola. Coca-Cola is a very successful company and that it has a competitive advantage with regard to rivals & competitors. Using Grant's framework presented just above as well as taking as starting point this Michael Porter's video (https://youtu.be/GJvx35BfLw0) please writing your views concerning Coca-Cola's sources of "uniqueness".