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The Rosa model of Mohave Corporation is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to

The Rosa model of Mohave Corporation is currently manufactured as a very plain umbrella with no decoration. The company is considering changing this product to a much more decorative model by adding a silk-screened design and embellishments. A summary of the expected costs and revenues for Mohave's two options follows:
\table[[,Rosa Umbrella,Decorated Umbrella],[Estimated demand,24,000 units,24,000 units],[Estimated sales price,$26.00,$36.00
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