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The Ross School of Business at the University of Michigan developed this positioning statement for its MBA program : For prospective students seeking leadership capability
The Ross School of Business at the University of Michigan developed
this positioning statement for its MBA program:
For prospective students seeking leadership capability
development, Ross is the best MBA program because of the
opportunity sensing skills and teamwork capabilities
developed through extensive action-learning experiences,
complementing classroom learning.
Explain how this positioning statement fulfills the criteria for
effective positioning statement. Also develop positioning statement
for Institute of Business Studies
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