The Running Company, a retailer of premium running and fitness apparel and footwear, uses social media and text messages to alert customers of newly stocked items and sale prices on product that are aligned with each person's past purchases and interests. Through these activities, The Running Company hopes to get a big chunk of the customer's annual spending on running-related merchandise. In this particular case, The Running Company is trying to maximize its OA) customer base. B) share of wallet. OC) product visibility. D) customer referrals.