The Russell Company provides the following standard cost data per unit of product: Direct material (3 gallons @ $5 per gallon) Direct labor (2 hours @ $12 per hour) $15.00 $24.00 During the period, the company produced and sold 24,000 units, incurring the following costs: Direct material Direct labor 75,000 gallons @ $ 4.90 per gallon 48,500 hours @ $11.75 per hour The direct material usage variance was: Multiple Choice $15,000 unfavorable. $15,000 favorable. $14,700 favorable. $14,700 unfavorable