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The S Company produces and sells two product lines with the following budgeted revenues and expenses: Product X Product Y Expected total industry sales (units)

The S Company produces and sells two product lines with the following budgeted revenues and expenses:

Product X Product Y
Expected total industry sales (units) 76,800 136,000
Expected S Company sales (units) 7,680 34,000
Budgeted selling price per unit 160 200
Budgeted contribution margin per unit 90 125

Actual results for 20x2 included:

Product X Product Y
Actual industry sales 100,000 145,000
Actual S Company sales 12,000 31,900
Actual selling price (unit) 150 175

1. Calculate the sales-volume, sales-mix and market-share variances in terms of contribution margins. 2. In your opinion, when a large sales-volume favourable variance could be an issue?

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