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The S - shaped response curve suggests that advertising effectiveness will not be related to spending. advertising effectiveness will vary inversely with the spending levels.

The S

-

shaped response curve suggests that

advertising effectiveness will not be related to spending.

advertising effectiveness will vary inversely with the spending levels.

the carryover effect is especially true for low

-

priced, frequently purchased consumer products.

extremely low advertising budgets will not work.

sales and spending on advertising are not directly related.

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