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The Saffire Freycinet resort is an award-winning destination spa in Tasmania. Two thirds of The Saffires' guests are repeat visitors who return to the spa

The Saffire Freycinet resort is an award-winning destination spa in Tasmania. Two thirds of The Saffires' guests are repeat visitors who return to the spa for a fun and relaxing service experience unsurpassed by other spas. Just before heading home, each guest is asked to complete a questionnaire and provide feedback about his or her experience. Questions are specific, and management meets weekly to review and discuss the improvements suggested by guests. Each guest who completed a questionnaire receives a letter of thanks with a promise to follow up on any issues mentioned. By conducting research and focusing on customer relationships, The Saffire is closing _________ of the gaps model of service quality

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