The sales and marketing team, designers, and other cross department personnel have been tasked with redesigning a large-volume discount retail and grocery store to maximize profits. Here are some initial questions the team needs to answer to make sure everyone is on the same page before they begin:

1. What are the advantages and disadvantages of a grid layout for merchandise?
2. How can end caps be utilized to create effective displays?
3. What is the rationale behind placing high demand merchandise throughout the store?
4. Why and how might gondolas be used as fixtures?