Question
The sales manager feels that by increase in $10,000 fixed cost i.e, advertising budget, the sale will increase by $30,000 to a total 520 units.
The sales manager feels that by increase in $10,000 fixed cost i.e, advertising budget, the sale will increase by $30,000 to a total 520 units. Keeping in mind the current situation of COVID-19 and after doing CVP analysis, should finance department increase the advertising budget? In your opinion what is the alternative strategy if sales not increase?
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Accounting For Decision Making And Control
Authors: Jerold Zimmerman
10th Edition
1259969495, 978-1259969492
