Question
The sales manager of Flying Carpets, a carpet manufacturer and wholesaler, is analyzing the profitability of two of the company's customers. One customer, a boutique
The sales manager of Flying Carpets, a carpet manufacturer and wholesaler, is analyzing the profitability of two of the company's customers. One customer, a boutique store, purchases small orders for individual clients and often wants a custom-run carpet. The other customer, a discount retailer, buys large lots of standard carpets. The sales manager is concerned that providing services for the boutique store is costing more than the contribution margin from its business. The accountant has gathered the following relevant information for the past year. All employees are guaranteed a 40-hour work week. Sales representatives are paid $20 per hour, and the production line supervisor is paid $18 per hour. Employee benefits and human resource services amount to approximately 50% of hourly wages. The discount retailer picks up large lots of carpets four times a year. Deliveries to customers of the boutique store must be made as the carpets are completed.
Boutique Store
Revenues
$135,000
Direct costs (DM and DL)
$80,000
Sales representatives
60 hours
Production line supervisor
90 hours
Delivery costs
$20,000
Discount Retailer
Revenues
$850,000
Direct costs (DM and DL)
$400,000
Sales representatives
24 hours
Production line supervisor
36 hours
Delivery costs
$8,000
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