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The Scenario The Superman Corporation produces two products: XRAY TM sunglasses and NightVision TM reading glasses. This corporation is considering dropping its XRAY sunglasses. If

  • The Scenario

The Superman Corporation produces two products: XRAYTM sunglasses and NightVisionTM reading glasses. This corporation is considering dropping its XRAY sunglasses. If Superman discontinues their sunglasses, the company will close the XRAY factory in Kryptonite, Indiana. The plant, which originally cost $3.5M to build, employs 50 full time manufacturing employees, and eight office workers. The factory is one of the largest employers in town, and it is unlikely that the manufacturing employees will find comparable work within 50 miles. Additionally, since the plant was originally located on the outskirts of town, it was "grandfathered" into the town's new zoning restrictions. Additionally, if the plant is closed, it cannot be sold to another manufacturing company. The land is worth about $150,000.

Data from the company's annual report for last year is listed below.

Company XRAY NightVision
Sales 800,000 400,000 400,000
Variable Manufacturing Costs 440,000 201,000 239,000
Contribution Margin 360,000 199,000 161,000
Traceable Selling & Administration Expenses 184,000 156,000 28,000
Product Line Segment Margin 176,000 43,000 133,000
Common Fixed Costs 248,000
Net Income (loss) (72,000)

In your original post, answer the following:

  • What are the relevant costs?
  • What would be the effect on the company's overall net operating income if product XRAY were dropped?
  • Should the product be dropped or kept? Why? Support your answer with at least one credible source other than your text.
  • Is it in the company's best interest to close the XRAY facility? Why or why not? Be sure to explain your answer.

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