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The Scene loyalty program was established in partnership between Scotiabank and Cineplex Entertainment. This program was developed to develop customer value by increasing loyalty and
The Scene loyalty program was established in partnership between Scotiabank and Cineplex Entertainment. This program was developed to develop customer value by increasing loyalty and the overall servi
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Strategic Management Concepts and Cases Competitiveness and Globalization
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
12th edition
1305502140, 9781473745179, 1305502205, 9781305502147, 1473745179, 978-1305502208
