The second strategy that can be applied is an expansion strategy which involves serving the public with a new product or service or looking for more markets and functions for the company. This strategy focuses on redefining business scope by adding activities or substantial efforts to the current business operations. Expansion is associated with several benefits, including financial rewards and advantages of large-scale operations.

Question

how would the company go about deciding what new products to put out and being able to distinguish which ideas are beneficial or not using expansion strategy