The secondary target audience for Swiggy isn\'t restricted to a particular age group, gender, city, or social class. They would mostly comprise families, older couples, and friends\'/colleagues\' groups.

The brand\'s objective for the secondary group is to increase the level of their consideration.

Tertiary Group

This includes stakeholders such as Swiggy\'s restaurant partners, store partners and delivery fleet.

Finally, the objective of the tertiary group would be to increase the number of delivery partners, restaurant partners and store partners who register on Swiggy.

Q 1. Use Case for the Secondary Audience and tertiary audience?

Identify a use case for each of the target groups both secondary and tertiary groups.

Observe people around you or speak to people who are a part of Swiggy\'s target group to identify such use cases.

Q 2. Creative Content Message for the Secondary Audience and tertiary audience? (

Based on the use case and the objective for each group, devise a creative content message for each group. This will be the campaign tagline or the key message from the brand.

Think of ideas, themes or appeals aligned with the brand\'s positioning. Please make sure that you do not replicate any part of the above-referenced content created by Swiggy

Q 3. What are the Channels for Secondary Audience and tertiary audience?

Channel 1:

Reason:

Channel 2:

Reason:

3.Finally, choose the channel mix that you want to use to distribute this content. Choose at least two channels for each group.