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The segmentation process begins by grouping: customers with similar demographic profiles. market offerings with similar sales potential. competitors with similar needs and preferences. customers with
The segmentation process begins by grouping: customers with similar demographic profiles. market offerings with similar sales potential. competitors with similar needs and preferences. customers with
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Operations Management A Supply Chain Process Approach
Authors: Joel D. Wisner
1st edition
978-1506354187, 1506354181, 1483383067, 978-1483383064
