The service experience for this assignment is a health screen experience at the hospital, a lab or at the doctor$$s$.$

$2.$ Analyse customer feelings and emotions both during and after the purchase and delivery of the product $($post purchase evaluation$).[$Point to note: to discuss the $$experiential$$ element in the process from the customers$$ viewpoint.$]$ The feelings and emotions should be analysed in personal terms and in the terms of marketing implications.