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The seventh-generation iPod Touch is a multipurpose handheld device designed and marketed by Apple Inc. with a touchscreen-based user interface. It is the successor to

The seventh-generation iPod Touch is a multipurpose handheld device designed and marketed by Apple Inc. with a touchscreen-based user interface. It is the successor to the iPod Touch, becoming the first major update to the iPod touch since 2015. It was released on the online Apple Store on May 28, 2019. What type of innovation is this? Explain your rationale. (3 marks). ii. Using the stage-gate approach, explain how the designers at Apple innovated and launched the latest iPod.


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