The short-run elasticity of demand for chicken breasts is measured by the National Chicken Council to be 5 20.75.

a. What is the expected unit sales decrease from a 10 percent price increase?

b. If the contribution margin for the value chain is 30 percent, what is the allowable volume loss for a 10 percent price increase?

c. Should the value chain expect a 10 percent price increase in chicken breasts to improve profits?