The show Shark Tank is a perfect example of this type of funding. The most important lesson one can learn when watching this is show is to be prepared and make sure you are able to answer their questions. There have been multiple times where individuals have not been able to answer basic questions related to profitability, actual costs and intended markets. Be knowledgeable about your business and how you would like to grow. Have your facts in order and above all else, be prepared to take criticism as sometimes, the "Sharks" can be brutal. What type of information do you feel would be important to a potential investor?