The simulation emphasized the importance of a holistic understanding of business theories when making strategic decisions. Integrating various theories, including marketing, operations, and finance, enabled a comprehensive view of the business landscape. Understanding and integrating activities across the value chain is critical. Recognizing the interdependencies between different functions and optimizing processes enhances efficiency and supports strategic objectives. The value of innovation as a strategic lever became evident. Balancing cost leadership with differentiation through innovation proved effective in responding to changing customer demands and gaining a competitive edge. In the real world, these lessons will guide decision-making processes in various professional settings. Whether faced with market disruptions, competitive challenges, or organizational changes, the ability to integrate diverse business theories and formulate dynamic, well-informed strategies will be a valuable skill