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The small nation of Westeros has population 10,000, and none of its citizens has health insurance. Vandelay Industries (VI), a successful importer/exporter, sees an

The small nation of Westeros has population 10,000, and none of its citizens has health insurance. Vandelay Industries (VI),

The small nation of Westeros has population 10,000, and none of its citizens has health insurance. Vandelay Industries (VI), a successful importer/exporter, sees an opportunity to branch into the health-care business. Currently, to our great mathematical convenience, the citi- zens' annual health care costs are uniformly distributed between 0 and $10,000. Each citizen's cost of care is known to them, and is the same every year, but is private. VI could care for any customer more effi- ciently; an individual whose care currently costs c can be provided the same care by VI for only .8c. The market will work as follows: VI chooses a price p and will offer full care for the next year to anyone who signs up at this price. Citizens know their own cost c and sign up if p < c. (a) For a given price p, how many customers will sign up? (b) What will the average c be for these customers, and what will Vandelay's average cost and total costs be? (c) What is Vandelay's profit as a function of p, and what is the profit-maximizing p?

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