the Snack Factory is a popular snack food company in the United States. The company is considering
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Question:
the Snack Factory is a popular snack food company in the United States. The company is considering expanding into foreign markets, and their senior leaders are meeting to discuss strategy. The president suggests that they should avoid selling traditional Snack Factory products overseas and instead should find a way to leverage local brands that consumers are already familiar with. Which of the following approaches would best help Snack Factory to achieve the presidents goal?
they could engage an independent exporting intermediary
they could acquire some established local brands
they could sell a management contract to a local company
they could form a franchising agreement with local firms
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