The Snap and Click campaign was launched by the Colorado Department of transportation in the United States, it targeted teens exclusively in order to encourage
"The Snap and Click" campaign was launched by the Colorado Department of transportation in the United States, it targeted teens exclusively in order to encourage them to wear their seat belts always. The campaign used Snapchat, a social media app commonly used by teens, to send seat belt safety themed messages directly to their phones encouraging them to buckle up every ride, every time. This is an example of which segmentation approach? O a Upstream segmentation 2 b. Midstream segmentation c. Concentrated Marketing Old. Mass Marketing
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance