"The Snap and Click" campaign was launched by the Colorado Department of transportation in the United States, it targeted teens exclusively in order to encourage them to wear their seat belts always. The campaign used Snapchat, a social media app commonly used by teens, to send seat belt safety themed messages directly to their phones encouraging them to buckle up every ride, every time. This is an example of which segmentation approach? O a Upstream segmentation 2 b. Midstream segmentation c. Concentrated Marketing Old. Mass Marketing