The Social Media Brand team should use the learnings from this week's class materials to develop the objectives, goals, and strategies for the Social Media Branding Plan. Read: Developing SMART Goals Links to an external site. Remember, your goals and objectives should be SMART: S - Specific, significant, stretching M - Measurable, meaningful, motivational A - Agreed upon, attainable, achievable, acceptable, action-oriented Measurable is the key component here. R - Realistic T - Time Sensitive