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The Source-Message-Channel-Receiver model of communication grossly distorts the great differences among individuals in patterns of exposure and ways of processing the information they receive.
The Source-Message-Channel-Receiver model of communication grossly distorts the great differences among individuals in patterns of exposure and ways of processing the information they receive.
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The SourceMessageChannelReceiver model of communication also known as the ShannonWeaver model is a l...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
