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The stakeholder theory posits that companies should try to maximize the benefits of their stakeholders. On the other hand, the legitimacy theory emphasis on fulfilling
The stakeholder theory posits that companies should try to maximize the benefits of their stakeholders. On the other hand, the legitimacy theory emphasis on fulfilling the organizations social contract, which enables the recognition of its objectives. However, medical practices require that drinking sugary soft drinks can damaging to customers health. From both legitimacy and stakeholder theory perspective, explain how, or whether, coca cola company can fulfill their social contract and justify their actions?
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