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The startup company plan to use the marketing budget as follows Estimated Salaries and wages Startup expenses for Year 1 and assume Year 2

The startup company plan to use the marketing budget as followsEstimate Market Budget Digital Platform/ Digital Communication Facebook page, Website Development Mobile app, Estimated Salaries and wagesMonthly Salary & Wages Employee Benefit Program (5% on total salary) Total Monthly Salary & Wages Estimated 

Startup expenses for Year 1 and assume Year 2 and 3 will increase variable expenses 10%

Start-up Assets Vehicles (Tuk Tuk) Leasthold Property (Renovation/ Decoration) Furnture & Fixture Other Fixed 

How much the variable expenses and fixed expenses for Year 1, 2 & 3?

Expected Cash inflow is as follows:

100800 USDYear 1
195120 USDYear 2
291600 USDYear 3

Prepare the cash flow statement for Year 1, 2, 3?

Please calculate the Financial ratio Payback period, Internal rate of return, Return on Equity, WACC, BEP point, Net profit margin?

How do you think about financial feasibility? and how these ratios tell about the plan?

Estimate Market Budget Digital Platform/ Digital Communication Facebook page, Website Development Mobile app, Facebook boosting Year 1 USD Total 2,000 2,000 Advertising and Promotion Printing of Brochures, Logo stickers, Loyalty cards, Discount cards Promotion Gifts 400 Free tickets and referral promotion 1,000 costs Public Relations and CSR Promotion Events, Booths, Invitation cost of traveler Bloggers, celebrities, CSR donation 400 2,000 7800 Year2 USD 700 500 400 400 1,000 1,500 4500 Year3 USD 700 500 400 400 1,000 1,500 4500

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