Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The Stop Decay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per month over the last year. Recently, its closest

The Stop Decay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per month over the last year. Recently, its closest competitor Decay Fighter reduced the price of its electric toothbrush from $35 to $30. As a result, Stop Decay's sales declined by 1,500 units per month. (i) What is the cross price elasticity of demand between Stop Decay's toothbrush and Decay Fighter's toothbrush? Use the averaging formula. What does this indicateabout the relationship between the two products?(3 marks) (ii) If Stop Decay knows that the price elasticity of demand for its toothbrush is -1.5, what price would Stop Decay have to charge to sell the same numberof units as it didbefore the Decay Fighter price cut? Assume that Decay Fighter holds its price of its toothbrush constant at $30 Use the averaging formula.(3 marks). (iii)What is Stop Decay's average monthly total revenue from the sale of its electric toothbrushes before and after the price change determined in part (ii)? (2 marks) (iv) Is the result in part (iii) necessarily desirable? What other factors would have to be taken into consideration? (2 marks)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Technical Change, Relative Prices, And Environmental Resource Evaluation

Authors: V Kerry Smith

1st Edition

1317358570, 9781317358572

More Books

Students also viewed these Economics questions

Question

How might those words apply to what you have learned?

Answered: 1 week ago

Question

Define sole proprietorship, partnership, and corporation.

Answered: 1 week ago

Question

Complete means complete.

Answered: 1 week ago

Question

Be relaxed at the hips

Answered: 1 week ago