The store Walmart

the demographic characteristics of those you observed (i.e. gender, age range, race, group size). Who is shopping? Who is buying? Are there more shoppers than buyers or vice versa? Who is the store targeting in terms of demographics such as gender/age? How could it do a better job? Signage Describe the different signage found throughout the store (inside and out). Critique the design and placement of signs in the store. Do the signs contain the right message in the right place in the right format? What is the store doing well and what could be the store do to improve signage? Checkout Describe and critique the checkout process. The locationumber of registers, line type, waiting time, interaction with employees etc. What is the store doing well and what could it do better