The story of Drip Footwear dates back to $2003,$ ?were founder Lekau Sehoana had to make the most out of what he had,

which sparked innovation and creativity. Growing up in an informal settlement of Ivory Park, Lekau Sehoana, didn $$ t have

any shoes to wear. He then saw an old torn sneaker and redesigned it using Denim and Polyurethane. This sneaker

became a local hit and led him to making an entry into the shoe making business and exchanging pain for profit $,$ ?for the

next $5$ ?Years of his High School life. A few years later, Drip was born and the rest is history. The concept behind the name

and branding of this footwear brand comes from the modern day usage of words. Drip in a literal sense means drops of

liquid. However, in urban street culture it means looking nice, having high fashion sense, Ukotini, style or being highly

fashionable. It is against the backdrop of urban street language that the Drip brand has positioned itself. Our bold design,

versatility and collaborative culture are what makes us stand out from the rest.

DEPENDABLE

We are reliable and trustworthy

RESPONSIVE

We react quickly and positively to opportunities and challenges

IMAGINATIVE

We think outside the box and we are creative in our solutions

PASSIONATE

We approach everything with enthusiasm

Local footwear brand Drip has changed their evergreen slogan $$ The Township Dream $$ ?in favour of a new movement,

$$ Live Your Great $,$ ?as the label evolves into its toddler cycle.

Founder Lekau Sehoana, $32,$ ?hosted a relaunch on Wednesday evening in Midrand, Johannesburg. $$ It $$ s not just a slogan,

it $$ s more of a brand promise. We as a brand are making a promise to the public and consumer, $$ ?Sehoana said. $$ We are

going to continue inspiring the children in the township to look at themselves, where they are and then help them discover

the greatness within them.

$$ The Township Dream was about us going back and showing those in the township that it $$ s possible. If Lekau Sehoana

can do it $,$ ?coming from the same neighbourhood as you, then you also can. People are now owning their stories and that $$ s

what Drip is about.

$$ We have achieved so much in inspiring people to start their own businesses and people going to school. Even in silence,

like doing the soup kitchen and giving back to communities through the charity drive that we do that we don $$ t show in

public. $$

But how exactly will the public see the new empowerment movement unfold?

$$ If you notice social media you have seen that Lady Du has started sending teasers. But we are going to align with people

that come from the same background as me $,$ ?be it normal South Africans in the townships, who are going to be brand

ambassadors for us $$ ?that wielder or schoolteacher, $$ ?Sehoana said.

$$ People that have tapped into their inner greatness. So we will have campaigns of ordinary South Africans doing great

things in their communities. But also, those ones that have the potential of being great and artists. $$ ?Sehoana launched

the sneaker brand in July $2019$ ?and now has $16$ ?stores across the country. $$ I failed in business for $16$ ?years and what kept

me going was that I had hope and faith that one day something will happen for me $.$ ?They say you only have to get it right

once and this is my once, $$ ?Sehoana said.

$$ I started selling to one customer and it just grew. I knew it had the potential of being big, but not at this pace. The

authenticity of my story and where I come from has been the winning recipe. It has been an inspirational journey filled

with persistence. $$

Question $1(10$ ?Marks $)$

Considering the information in the article above, critically discuss the factors that have contributed to the growth and

success of the Drip brand.