The story of how Prilosec OTC successfully used sponsorship of Bunco gaming, in particular the Bunco World Championship illustrates what principle of the ideal branding$-$through$-$sponsorship scenario?

Group of answer choices

all of these are characteristics of the ideal branding$-$through$-$sponsorship scenario

leverage the unique connection between consumer and brand to build loyalty and favorable word of mouth

connect with your consumer in a fun and meaningful way

take advantage of excellent overlaps between your customer and your brand$$s benefit