The Strategic Direction assignment is the fifth part of your project. Complete the Strengths-Weaknesses-Opportunities- Threats (SWOT) matrix and /E matrix: . SWOT (mandatory to submit); no analytical comments are necessary for SWOT as it is a combination if EFE and IFE (your already provided analytical comments for EFE and IFE in prior assignments) . Internal-External (IE) Matrix: map one dot (aka position of your company) based on EFE and IFE scores. Your comments must indicate the strategic direction (e.g. grow & build, hold & maintain). Also, list (5) specific strategies that correspond to your company mapping on IE and you believe the company should pursue going forward (e.g. M&A, new product development) (mandatory to submit) . Boston Consulting Group (BCG) Matrix (one product for each of the four positions) with analytical comments (optional to do) . Grand Strategy Matrix (map one dot for your company based on the EFE, CPM, MPM, and IFE with analytical comments (optional to do) . Space with calculations and analytical comments (optional to do)