The strategic group map presented here and in Concepts \& Connections 3.1 displays the comparative market positions of companies in selected U.S. pizza chains. The followino aseionment ouestions reauire vour analvsis af the strateoic aroun man Hungry Howie competes with Cici's, which has a slightly larger strategic group in both number of locations and overall revenue. Buyer switching costs would be low. Dominos could face competition from Pizza Hut. Pizza Hut could decide to lower its prices to attract new customers, thus making the switching costs for the buyer low. Papa John's faces competition from Little Caesar's as they are similar in revenue size and number of locations, and both compete with low to moderate pricing. service, and ambiance. Domino's and Pizza Hut face strong rivalry. Both strategic groups are similar in revenue size and number of locations, and compete with low to moderate pricing. service, and ambience. California Pizza Kitchen and Mellow Mushroom are less likely to face strong rivals because they have a loyal customer base and broad product differentiation. When competitive forces are weak, most companies in the industry are relatively satisfied with their sales growth and market shares, rarely undertake offensives to steal customers awav from one another, and earn consistentiv aood profits and returns on investment