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The strategy where firms try to optimize their mailing lists and reduce costs at One - to - one marketing Mass marketing Niche marketing Frequency
The strategy where firms try to optimize their mailing lists and reduce costs at
Onetoone marketing
Mass marketing
Niche marketing
Frequency marketing
Database marketing
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Successful Project Management
Authors: Jack Gido, Jim Clements
4th Edition
9780324656152, 324656130, 978-0324656138
