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The subject is service marketing. please provide quality answers take your time 5 or 6 hours. but dont give stupid answers. Q1. Describe what insights

The subject is service marketing. please provide quality answers take your time 5 or 6 hours. but dont give stupid answers.
Q1. Describe what insights can Mehrabian-Russell Stimulus Response Model and Russells Model of Affect provide in order to explain consumer responses to a service environment/or how it influences the customer.
Q2. What are the key barriers for firms to break the Cycle of Failure and move into the Cycle of Success? How can an organization trapped in the Cycle of Mediocrity procced & go towards cycle of success?

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