The subscription meal kit delivery companies continue to expand and grow. They offer consumers pre-portioned, fresh food ingredients and chef-inspired recipes delivered directly to their homes. These companies are not only satisfying consumers need for convenience, but are also providing them different recipes and cuisine choices and the experience of cooking a meal.

You will need to do some research on the Internet to gather additional information about a meal kit delivery organization.

Go to Chefs Plate to learn more about the organization. You can do a search on it to gain additional information on the organization. You may also want to read the companys comments on Twitter, Facebook, and Instagram and watch its videos on YouTube.

As you complete your SWOT analysis for Chefs Plate, describe the marketing mix implication (4 Ps) for each of the factors you think are important in the internal and external environment. Overall, which three factors do you think are the most important to understand when developing a strategy for Chefs Plate, and why?

Answer the following questions:

SWOT Analysis: external environment factors, 3 opportunities and a marketing mix implication for each factor and 3 threats and a marketing mix implication for each factor (6 points; 1 for each factor and its implication)

SWOT Analysis: internal environment factors; 3 strengths and a marketing mix implication for each factor and 3 weaknesses and a marketing mix implication for each factor (6 points; 1 for each factor and its implication)

Describe the three most important internal environment factors. Provide rationale why these are the most important internal environment factors for the organization. (3 marks)