Question
The success of a cost-leadership strategy is best measured by assessing the____________________, while the success of a differentiation strategy is best measured by assessing the_________________
The success of a cost-leadership strategy is best measured by assessing the____________________, while the success of a differentiation strategy is best measured by assessing the_________________ .
a.gross margin; net profit margin
b. net profit margin; gross margin
c.operating profit margin; gross margin
d.operating profit margin; net profit margin
e.gross margin; operating profit margin
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Introduction To Accounting
Authors: Peter Scott
2nd Edition
0198849966, 978-0198849964
