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The success of Coke's international advertising strategy is due MOSTLY to q , its ability to create ads that resonate globally and locally at the

The success of Coke's international advertising strategy is due MOSTLY to

q,

its ability to create ads that resonate globally and locally at the same time

the music chosen for its commercials worldwide

government support in foreign nations where it operates

the fact that Coke spends so much money on advertising

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