The Success to the Successful archetype states that if one person or group (A) is given more resources than another group with the same abilities (B), A has a higher probability of succeeding. It is hypothesized that A's initial success justifies devoting more resources to A, further widening the performance gap between the two groups over time.

The product that was first launched by PT. Onda Mega Industry, a company from Indonesia, namely Onda Regular, is made with standard quality raw materials, for the middle to lower middle market segment.

PT. Onda Mega Industry uses the "Success to the Successful" archetype Sales of Onda's Hand Shower are higher than Wall ShowerPT. Onda Mega Industry focuses more on Onda Regular products

• PT. Onda Mega Industry allocates resources for Wall-shower to Hand-Shower. What action plan we can do from archetype PT Onda Mega Industry?