The successful International Marketer in the 21 century will have global awareness and a frame of...

 

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The successful International Marketer in the 21" century will have global awareness and a frame of reference that goes beyond a region or even a country and encompasses the world. Discuss the traits of an internationally aware Marketer. (20 Marks) 2. Using an organisation that is known to you, discuss the organisation's motive for international engagement; and the strategies it had adopted to achieve its goal. (20 Marks) 3. Explain some relevant dimensions of culture in conducting international business, using a company of your choice. (20 Marks) 4. Using the Ghanaian economy as a reference case, describe the role of government in international marketing that encompassed being a participator, planner, controller, and stimulator. (20 Marks) The successful International Marketer in the 21" century will have global awareness and a frame of reference that goes beyond a region or even a country and encompasses the world. Discuss the traits of an internationally aware Marketer. (20 Marks) 2. Using an organisation that is known to you, discuss the organisation's motive for international engagement; and the strategies it had adopted to achieve its goal. (20 Marks) 3. Explain some relevant dimensions of culture in conducting international business, using a company of your choice. (20 Marks) 4. Using the Ghanaian economy as a reference case, describe the role of government in international marketing that encompassed being a participator, planner, controller, and stimulator. (20 Marks)