$?$

The super stage for some marketers are not the small albeit powerful, personal networks we

carry in our pockets, but the glittering broadcast of The Super Bowl. As we know from class,

this year's average :$30$ commercial cost an incredible $$$$7+$ million dollars. Consider both

media and production costs. Yikes. Marketers must weigh their investment and creative

decisions against their prospective target audience, potential revenue upside and the

possibility to make a positive cultural splash. Add to that, Talk Value is elusive. Consumers are

smart, savvy and can even be fickle sometimes. Avoiding 'Cringe' and not invoking "Cancel

Culture" are huge potential pitfalls. Then there's the highly$-$anticipated halftime show, and of$-$

the$-$moment couples like 'Traylor,$\text{'}$ gobbling up media attention.

According to research and class discussion, what are some things can Marketers do in order

to achieve their chance of success on the super stage of marketing, or any time they

advertise?

Spend more money!

Hire an A$-$List Director like Christopher Nolan, use Digital Domain for CGI, and Chris Stapleton do the

music

There is no 'secret sauce' to success

Reflect a Consumer Insight; be authentic; and invoke nostalgia or higher purpose $($and a credible

celebrity with a strong Q score can help$).$ And cute animals don't hurt!

Forget the Super Bowl and spend it all on social media

Incentives, QR codes, and Rug Pulls work every time