The supply chain strategy that should be applied to innovative products is quite different than the supply chain strategy for functional products. The appropriate supply chain strategy for functional products is pull, where the focus is on efficiency, cost reduction, and supply chain planning. On the other hand, the appropriate supply chain strategy for innovative products is push, because of the high profit margins, fast clockspeed, and unpredictable demand. Indeed, here the focus is on responsiveness, maximizing service level, and order fulfillment.

Question $31$ options:

True

False