The sustainable marketing concept means meeting the current needs of both the customer and the company. True False Which of the following statements about consumerism is false? The seller has the right to charge any price as long as there is no price discrimination among similar kinds of buyers. The buyer has the right to consume now in a way that will preserve the world for future generations. The buyer has the right to be protected from questionable products and marketing practices. The seller's rights are paramount to the buyer's rights. Developing new sets of environmental skills and capabilities falls under the sustainable value called: product stewardship pollution prevention new clean technology environmentalism A company should define its mission in broad social terms instead of in narrow product terms if it is truly adopting a strategy of: q innovative marketing sense-of-mission marketing consumer-oriented marketing customer value marketing