The Swedish giant furniture and home goods retailer, IKEA, cleverly concealed job descriptions inside every pack of furniture sold. The campaign cost nothing - customers literally delivered career information to themselves. Simple yet effective. Watch the video to learn more about it:

In a 2-3 page paper, evaluate the attraction strategy used by IKEA.

• Describe how you think research and data may have informed their approach. (For example, what information/data might they have evaluated? What tests might they have completed to inform the strategy? What information do you think they looked at before launching this campaign? )
• Outline how you would assess the impact of this attraction strategy. Summarize your view on IKEAs approach to attracting candidates and explain your rationale for it.