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The Sydney Imperial Hotel is a luxury hotel located in Sydney, offering premium services to both local and international customers. However, their existing website is

The Sydney Imperial Hotel is a luxury hotel located in Sydney, offering premium services to both local and international customers. However, their existing website is outdated and fails to meet the expectations of their target audience. To address this issue, the hotel management has approached Integrated IT (IIT), a Sydney-based IT services company, to design and develop a new website that is customer-oriented, responsive, visually appealing, and optimized for search engines.
Requirements:
1. Design and develop a high-quality website that enhances the reach and online presence of the Sydney Imperial Hotel.
2. Create an attractive, informative, and user-friendly website that provides a seamless user experience for potential customers.
3. Optimize the website for search engines to improve its visibility and drive organic traffic to the hotel's online platform.
4. Ensure the website is compatible with different devices (desktop, mobile, tablets) and offers a responsive design for optimal user experience across all platforms. Design and Implementation:
1. Conduct a thorough analysis of the target audience and their preferences to develop a customer-oriented website design.
2. Create visually appealing layouts and incorporate high-quality images that showcase the hotel's amenities, rooms, and panoramic views.
3. Implement intuitive navigation menus and user-friendly interfaces to facilitate easy access to information about the hotel's services, amenities, rates, and booking options.
4. Develop an integrated booking system that allows users to check room availability, make reservations, and manage their bookings conveniently.
5. Optimize the website for search engines by incorporating relevant keywords, meta tags, and implementing SEO best practices.
6. Implement security measures to protect user data and prevent cyber-attacks, including SSL encryption and secure payment gateways for online transactions.

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