The "System Sales" numbers reflect total sales made across company-owned and franchised restaurants. For that reason, the system sales numbers are substantially larger than the segment revenue numbers reported in the spreadsheet. In light of Yum's lower franchise percentage of its Habit Burger Grill Division compared to its other divisions, how would you now assess the Habit division's profit margin, asset turnover, and return on assets differently? (A qualitative answer will suffice, but be specific about how the lower franchise rate would impact your interpretation of each of the three ratios.)